Guerilla Advertising

10 June 2006 | Category: Advertisement
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I like these guerilla ads, especially the lego ads. The Abosolute Vodka guerilla ads… I can see that the timber flooring is of vodka bottle shape, but why an interior?

Advertising companies have turned Guerilla ad gurus by using hijacking tactics to plaster their messages in the worlds most unusual spaces. This dream was realized when the creative crew at IDB-FCB leaped at the opportunity to dress a crane which was not in use during weekends in Santiago. The result is this larger than life LEGO display swaying over the city, plugging one of the world’s most loved toy brands. Absolute have opened their home to New Yorkers, so to speak with a brilliant open living plan billboard for the world famous vodka company.