Brad Pitt and The Pink Project in New Orleans

1 February 2008 | Category: Architecture Matters
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Brad Pitt and The Pink Project

Brad Pitt is one good looking man, he is also a knowledgeable fan of architecture, particularly that of Frank Lloyd Wright, and has helped the National Trust for Historic Preservation raise money to purchase Mies van der Rohe’s Farnsworth House for $7.5 million.

The Pink Project

While filming on a set in New Orleans, actor Brad Pitt became seduced by the powerful image of a pink-clad CGI house within the lush Louisiana surroundings. He saw the pink structure as a metaphor, representing the future of renewed housing for those displaced by the recent disasters. Thus the birth of the Pink Project.

Brad Pitt and The Pink Project
Image Source: Archinect

Brad Pitt and The Pink Project
Prototype, clad and lit at night. Image Source: Archinect

These pink shelters are temporary, the ultimate goal of the Pink Project is to gather enough momentum via art and eventually into a successful fund raising effort for the Make it Right 9 project to construct 150 actual houses in New Orleans Ninth Ward. Thirteen architectural firms are involved in the project, many of which are donating their services. Pitt and philanthropist Steve Bing have each committed to matching $5 million in donations.

The proposed houses are being designed with an emphasis on sustainability and affordability, with the hope that the project can and will be replicated throughout the city. Below are some images of the proposed houses.

brad pitt new orleans archicture houses proposal
Image Source: Make It Right

brad pitt new orleans archicture houses proposal
Image Source: Make It Right

brad pitt new orleans archicture houses proposal
Image Source: Make It Right

I can’t help but notice some similarity in the overall design proposal by the 13 architects with the traditional Malay house, the obvious fact that most of these houses are raised above the ground.

A main characteristic of a typical kampung house includes the obvious fact that it is raised on stilts or piles. This was to avoid wild animals, to be above floods, to deter thieves and for added ventilation. – Wikipedia

malay kampung house
A Traditional Malay House. Image Source: Makan Guru

I’ve been to a few Traditional Malay houses and based on my experience, these houses are indeed sustainable, the raised piles allows maximum ventilation and it doubles up as a preventive measurement for all tropical storms and floods.

Back to Brad Pitt, some people are annoyed with the whole idea of him wanting to be an architect and something about him went to school for five years and did all that studying stuff. As for me, I don’t have any issues with Brad Pitt spreading the architecture gospel, what harm can it bring if more people are aware of their surroundings and responsibility?

Brad Pitt’s part time hobby is my job.

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One Comments

What says you? Drop your opinion in the comment box.

  1. joan
    on February 2nd, 2008
    1

    Hi Calvin,

    Everytime I post something on this MIR project everyone thinks it’s because of my long time addiction for Brad Pitts looks,…Thanks for you I can use more arguments now!
    I permit myself to translate your post in french since it is very well writte and of course all credits are boldly leading to your blog,

    Take care,
    joan

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