Painting a Building the Sony Bavaria Way

October 21, 2006 · Filed Under Advertisement · Comment
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This amazing new Sony Bravia TV ad featuring massive paint explosions took 10 days and 250 people to film. This is madness, painting a building like no other. I think the neighborhood where they filmed this looks boring and abandoned (I have to think about East Germany).

The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!

The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.

Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin.