Fremantle Identity Code
Last semester we had our studio session in the heart of the city, and knowing that traveling to and from the campus took us about 1 hour, we told ourselves ‘never again’, we vow not to take part in any off campus classes, but I guess all vowels are meant to be broken.
Yes, we joined the Fremantle identity code project, also known as local identity code. This time around the off campus class is held not in Perth city, but somewhere far far away, and the entire journey took us about 2 hours plus. We are required to measure the dimension of buildings, buildings that have significant impact on Fremantle City. I would love to elaborate more on the project but on second thought it is not wise to do so.
I’ll elaborate more on the idea and the people behind it, it all begins with a contemporary research in face recognition by Susan Brennan, her research on how human beings recognize certain objects by conceptualizing an object perception and recognize the deformation of an object rather than the actual shape of an object. Confused?
Line drawing and photographic quality caricatures and anti caricatures of Rowan Atkinson. Source: Face Recognition: Cognitive and Computational Processes By Sam S. Rakover, Baruch Cahlon
From the image above, caricatures of Rowan Atkinson were recognized quicker and more accurately than anti-caricatures, and in some cases, caricature were judged to be more similar to the target face than were the veridical facial drawings. However, recognition of caricature was not better than photographs of faces; in fact, photographs were remembered better than caricatures.
Same goes for architecture, our brain simply store a caricature version of a city, places or architecture, just like how we remember a person’s face based on the unique feature for example a huge push button nose.
This project reminds me of lawyers, liars are pretty good at twisting and… wait, I mean most lawyers are very good at twisting and turning facts, I know they have this little evil book that teaches them what to say and what not to say, here is an example of how our brain works:
You’re the witness for a snatch thief case, the first thing the liar would do is to ask you about the whole incident, he then proceed by asking you if you really saw with your own eyes that Mr.A grabbed Ms.B’s handbag and ran away, like all stupid donkey, your answer is yes, you’ve fallen for the liar’s trick and he proceed to the next trick by asking you: “What is the colour of Ms.B’s handbag.” or it could be what is the colour of the shirt Mr.A wore, and you’re pretty much lost by now, and the next question is: “It is so obvious that Mr.B’s handbag is bright red in colour, are you sure Mr.A is the snatch thief?”. Case close, you’re the biggest loser.
Just like architecture, the mind choose to remember an object or an event in the simplest form, a good example is the image below, with a few simple stroke of lines and shapes we are able to identify the architecture.
Back to the Fremantle Identity Code project, the best or could be the worst time of the project is the measuring part. They gave us this laser measuring devices and we have to go around town and measure the length, height and width of selected buildings, people would be staring at us as if we’re some terrorist planting bombs, or some Chinese conscripts with a laser guided bomb device.
Jacek Dominiczak and Monika Zawadzka runs the Fremantle Identity Code program, they’re both polish, friendly people and very helpful.
Tags: caricature, Face Precognitions, Fremantle Identity Code, Identity Code, Logo, Rowan Atkinson, Susan Brennan, Sydney Opera House, WikipediaRelated Articles
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