Creative Anti Smoking Campaign, Posters, Slogan, and Advertisements

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It is sad but true that the “Tak Nak” campaign is a flop, the project was awarded to Limkokwing Integrated and it was suppose to bring down the number of smokers in Malaysia. The whole idea behind the campaign is dodgy, corrupted and worst of all, awarded to one of Mahathir’s long time crony.

Creative Anti Smoking Advertisements

The advertisement that mushroom all over Malaysia in the form of billboards and newspapers advertisement is an eye soar, portraying images of a young guy and girl covering their mouth, ashamed to reveal their yellow teeth. Seriously speaking, do you think smokers really care about having yellow teeth? And since when have you heard that one of your friend who smoke complain about having yellow teeth, with today’s advancement in dental care and chemical products, one has to simply run down to any pharmacy store and grab a tube of teeth whitening paste and brush their way to kingdom come.

Creative Anti Smoking Advertisements

Creative Anti Smoking Advertisements

The Marlboro man’s horse died due to excessive inhale of second hand smoke, while Mr.Joe Chemo is having lungs cancer, waiting for dooms day. These are the type of advertisement we need in the Tak Nak campaign, ads that capture audience and convert them into believers.

Creative Anti Smoking Advertisements

These advertisements were done by the One Academy’s student, a sign to all parents that when you smoke, you are killing your loves one too indirectly. The message is clear and informative and it makes you think twice before taking a puff or two.

As for this anti-smoking advertisement, I find it kind of funny. All of the advertisement above shows a great deal of creativity, educating the public about the bad side of smoking. The anti-smoking advertisement message is clear and meaningful. That is the type of Tak Nak campaign Limkokwing Integrated should produce. Sometimes it is sad to note that RM50 million was wasted to come up with the Tak Nak anti-smoking in educating the public. It’s the people’s money and it should be put to good use, not to enrich their own cronies. I seriously hope that next time the government won’t repeat the same mistake in awarding projects, but I doubt about the sincerity of the government in cleaning up the country of corruption.

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Author: . This entry is filed under Advertisement and was updated on May 19, 2012.

 




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Citations And Footnotes:


  • ^ Architecture - Architecture (Latin architectura, from the Greek ἀρχιτέκτων – arkhitekton, from ἀρχι- "chief" and τέκτων "builder, carpenter, mason") is both the process and product of planning, designing and construction. Architectural works, in the material form of buildings, are often perceived as cultural symbols and as works of art. Historical civilizations are often identified with their surviving architectural achievements.
  • ^ Architect - An architect is a person trained in the planning, design and oversight of the construction of buildings. To practice architecture means to offer or render services in connection with the design and construction of a building, or group of buildings and the space within the site surrounding the buildings, that have as their principal purpose human occupancy or use.
  • ^ Pritzker Architecture Prize - The Pritzker Architecture Prize is awarded annually by the Hyatt Foundation to honour "a living architect whose built work demonstrates a combination of those qualities of talent, vision and commitment, which has produced consistent and significant contributions to humanity and the built environment through the art of architecture".
  • ^ - Le Corbusier, Towards a New Architecture, Dover Publications(1985). ISBN 0-486-25023-7
  • ^ - Rondanini, Nunzia Architecture and Social Change Heresies II, Vol. 3, No.

Comments:


  1. Jochen Kaufmann
    1

    Hello,

    I found on your internetsite your picture “Joe Chemo” and want to use it in my advertising for my quit-smoking-help in Germany.
    Please write back to me, if I can use the picture.

    Thanks!
    Yours Jochen Kaufmann

    :-) P.S. I wish you everthing good!

  2. Grara
    2

    that daddy let’s me smoke thing is so scary!

  3. Katie, aka ~Emo**Ducky~
    3

    Omg the when mummy smokes one stick, I smoke three is scary!!! I wanted to comment while I was on here looking for slogans..

  4. HOMEO DR.FATEHYAB ALI SYED
    4

    Smoking is killer of ours BODY, MIND, SOUL and everything others

  5. King
    5

    sorry to ask, can i know where can i find the “TAK NAK” billboards anywhere in PETALING JAYA or KUALA LUMPUR, MALAYSIA ?

  6. admin
    6

    @king – its been so many years, doubt you can find any.

miragestudio7 admin
:-)

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